by Dr. Cindy Briggs (Dr. Scott’s wife/business partner)

This week I have taken over the blog post responsibilities. You may not be aware of this, but Scott and I run this business together. We are partners (in life and business!) This week I want to talk about the marketing side of Briggs Family Chiropractic. Wait! What? Aren’t we suppose to talk about health here… well, yes, but let me jump in!

Recently, we launched campaign (starting with billboards in Grant County IN). The campaign is this, “Adjust Your Expectations”. Get it? “Adjust”…. Hopefully you have seen one of the billboards!

I wanted to take a moment to explain what we mean by this, and then ask for your help!

First, Scott and I have dealt with many chiropractic offices over our years together. When we met, he was an associate at a clinic. From that point forward there has been some “chiropractic” entity in our lives. Scott taught at Parker College of Chiropractic in Texas, he has been an associate in Utah where he specialized in pregnant mamas and babies, and we have been clinic owners a few times. It has been a journey.

One thing we have encountered is all different types of offices. While all chiropractors essentially do the same thing (adjust), we wanted our office to go beyond that. Scott brings so much of the technical expertise to the clinic— and I try to bring in the business side, the marketing, the customer service. I constantly am thinking of how we can serve our patients better. I don’t want our office to feel like a place where you are just a number, where we give you only a few minutes and then you are out the door, where it is more about a quick adjustment instead of patient care. I have to brag on Scott because he is an amazing doctor with such a caring heart for each and every patient.

We want to ADJUST EXPECTATIONS! We want you to feel welcome, supported, and taken care of with each visit.

We have been open almost two years at our Converse location (yes… two years!) and we are so blessed by each of our patients. Now, we want to see what we can do next to improve care, and your overall experience. This is where I want to ask for your help.

Would you take a few minutes to fill out a survey? It is quick… I promise. It is also anonymous! I want you to be honest and share anything that might help us improve! Also, I want to give you the opportunity to win a prize for filling this out. If you just screen shot the page that says you submitted the survey– and then email it to me at: briggsfamilychiropractic@gmail.com. I will get you entered to win a COOL GIFT BASKET full of health goodies!!! The survey will close on June 27 at 5:00 pm.

Thank you so much for joining me as we talk marketing and patient care/customer service. I want you to always feel like you can reach out to me for anything! If you have had a good experience (or a bad one) we want to know about it!

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Dr. Cindy Briggs is the wife and partner of Dr. Scott Briggs. Cindy is a business professor, author, podcast host, and wife/ and mama to three children. If you would like to learn more about Cindy and her business, you can find her at www.cindybriggsphd.com.